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Old 04-26-2012, 12:59 AM   #1
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The Illusion of Choice

Interesting image (click for full res)



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Old 04-26-2012, 01:04 AM   #2
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I thought everyone knew that basically every brand is owned by one of 4-5 large corporations? I mean, there's basically two pop manufacturers.

Also, corrected your spelling.

What's an "Illisusion"?
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Old 04-26-2012, 01:06 AM   #3
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To see it visualized is intriguing to me. When you say "every brand" you might normally think "within one category". But this is pretty much every brand in everything, from food, to drinks, to cosmetics, to cleaners, and everything in between.

I'm not making a statement for or against it, it's just an interesting image
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Old 04-26-2012, 01:10 AM   #4
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Can probably edit this some more, to have 1 person in the middle.

Berkshire Hathaway owns some of Coca Cola, Johnson and Johnson, Kraft, Proctor and Gamble, and Nestle. Won't be surprised if he had holdings in the other companies that are undeclared
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Old 04-26-2012, 01:10 AM   #5
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pretty cool to see how they're all connected
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the guys over at lambo vancouver said there are 60-70 pre-orders already. don't quote me though.
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Old 04-26-2012, 02:10 AM   #6
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Quote:
Originally Posted by SkinnyPupp View Post
To see it visualized is intriguing to me. When you say "every brand" you might normally think "within one category". But this is pretty much every brand in everything, from food, to drinks, to cosmetics, to cleaners, and everything in between.

I'm not making a statement for or against it, it's just an interesting image
Oh yeah, I think it's amazing that so much of the world is controlled by so few. I just didn't think it was much of an illusion. I thought everyone knew that most brands are controlled by a handful of corporations. Doesn't anyone ever read the box their stuff comes in?

Some of the relationships between brands in the chart are interesting too like seeing how one company influences another that's owned by the same company.
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Old 04-26-2012, 02:19 AM   #7
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Yeah, I think most people know about how large companies owned a lot of sub companies, but when you actually see it in a visual chart


Actually, there were a bunch in here that I didn't know of. Like Nestle owning L'OREAL.
So random.

I noticed A&W RootBeer belongs to KRAFT and PEPSICO?


It would be nice if someone found a chart like this for the auto industry too.
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Old 04-26-2012, 02:25 AM   #8
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It would be nice if someone found a chart like this for the auto industry too.
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Old 04-26-2012, 02:26 AM   #9
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^ LOL, this one's confusing!

Does Toyota and Ford own a percentage of Mazda?
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Old 04-26-2012, 02:32 AM   #10
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I was surprised by the nestle/loreal connection did a lil search found nestle holds a 29.7% stake the Bettencourt family (ones who started l'oreal) still owns the majority

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As at year end 2010:[1]

Breakdown of share ownership: 30.9% by the Bettencourt family, 29.7% by Nestlé, 1.9% treasury shares, 0.7% company savings plan, and the remaining 36.8% is public
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Old 04-26-2012, 03:15 AM   #11
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Not all of that chart is true. Rock Star is not owned by Pepsi and Monster is not owned by Coke they are just distributed by them. Also a lot of those companies were started by one person or a small group and later sold to a bigger company.
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Old 04-26-2012, 03:43 AM   #12
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^ LOL, this one's confusing!

Does Toyota and Ford own a percentage of Mazda?
I don't know about right now but Ford did own a percentage of Mazda when I bought my Mazda 3, which shares some parts and technology with the Focus.
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Old 04-26-2012, 07:25 AM   #13
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I don't know about right now but Ford did own a percentage of Mazda when I bought my Mazda 3, which shares some parts and technology with the Focus.
Look at the Fiesta and Mazda2...
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Old 04-26-2012, 07:33 AM   #14
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I don't know about right now but Ford did own a percentage of Mazda when I bought my Mazda 3, which shares some parts and technology with the Focus.
The newer Mazda3 shares it's chassis with the new Ford Focus, Mazda5, and several Volvos as well.
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Old 04-26-2012, 07:38 AM   #15
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I don't know about right now but Ford did own a percentage of Mazda when I bought my Mazda 3, which shares some parts and technology with the Focus.
Same with the Ford Ranger and the Mazda B series pickup's almost exactly the same in and out except different badgeing.
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Old 04-26-2012, 07:57 AM   #16
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i knew kraft was everywhere but disnt know they (apparently) own more brands fhan pepsi or p&g? also didnt know pepsi owned major chips manufacturers
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Old 04-26-2012, 08:24 AM   #17
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What's even scarier is when you look at the charts like that for the media/news groups and start to think about all the implications of THAT.
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Old 04-26-2012, 08:20 PM   #18
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The car industry family tree chart needs a bit of an update. Audi owns Ducati as of April 19th.

http://www.bikepoint.com.au/news/201...-billion-29695
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Old 04-26-2012, 08:24 PM   #19
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i must live under a rock cause i've never heard of unilever before
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Old 04-26-2012, 08:25 PM   #20
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Most designer sunglasses/glasses are made by Luxottica
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Old 04-26-2012, 08:26 PM   #21
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i must live under a rock cause i've never heard of unilever before


Have you never bought soap before?
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Old 04-26-2012, 08:41 PM   #22
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learned a bit on this chart....always thought Dr.Pepper/Crush and Pepsico worked together
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Old 04-26-2012, 09:00 PM   #23
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The newer Mazda3 shares it's chassis with the new Ford Focus, Mazda5, and several Volvos as well.
Yep, my Speed3's calipers are stamped "FoMoCo", which are the same calipers you'd find on a volvo S40/V50.
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Old 04-26-2012, 09:23 PM   #24
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Don't forget, big tobacco "Phillip Morris" owns kraft.
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Old 04-26-2012, 09:26 PM   #25
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Have you never bought soap before?
i dont usually flip to the back of the product to check out its ingredients...unlike i do with food labels
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