tim hortons FTW :fuckyea:

simple and clean they probably removed the wordmark because the base logo is already so well known. now when the signs change and people travel its exactly the same everywhere no words to translate on a sign. imo.
its like pepsi
http://2.bp.blogspot.com/_wqhefFX0EG...00/photo-2.jpg
it dosent say pepsi but we all know its pepsi

JJ Bean is where its at.

saw this on ad freak
http://adweek.blogs.com/.a/6a00d8341...813a970b-450wi

LoL... I was just about to make something like this on my own, based on the observation that the last two iterations of the logo has just been the enlarging of part of the existing logo...

I don't mind Tim Horton's coffee, but with their routine price increases I've switched to Starbucks. I prefer the taste of Starbucks coffee and I find the service is much better, so I don't mind paying an extra .25 cents; especially if I'm planning on staying to drink my coffee there.

Balderdash!

There's more psychological factors in enlarging that portion of the logo than you think!

At least they didn't pull a GAP rebrand LOL.

i think starbucks doesnt want to be seen as ONLY coffee anymore, since they are involved in many other products now

besides, their logo is easily recognizable so the words are needed, most brands head towards this trend anyways, they are popular enough to have just a logo to represent them

i like it, its cleaner, ppl just need to get used to it

Old one ftw. Or even the first logo with "Coffee and Tea"...

i like the old logo better

they cut coffee from their logo because of possible product expansions

http://www.reuters.com/article/idUSTRE7045Y920110105

honestly, if you you just showed me the new cup without telling me it was the new startbucks logo i wouldn't know what it was. i recognize the starbucks logo by the ring with STARBUCKS and ... whatever it says on the bottom. not by the squiggly lines in the middle which I now know are some sort of a girl?

eh, there's a reason why tim horton's coffee is so cheap..tastes like pure sugar.
starbucks is expensive, though they have other stuff that ain't so bad like the fraps

^ what does that have anything to do with the logo change?

nothing, i'm just saying

looks like shit. and honestly without the words, i wouldnt knw thats starbucks. I dont think their mermaid logo is unique and well known enough to represent the brand without any text. it's not something super recognizable like the nike swoosh or the apple logo.

Overpriced? I don't know of any cafes that sell cheaper espresso-based drinks. Or food items.

Can you recommend some to me?

I wouldn't notice if they changed the design of the cup.

nailed it. they dont need the wordmark anymore.

the simple green+white makes you associate it with being environmentally friendly.... they use the same shades as many environmental cues

it'll be a green paper cup in the end.

they are making the logo bigger so you don't notice them secretly decreasing the capacity of the cups

http://www.news1130.com/news/local/a...-for-your-buck

http://www.nydailynews.com/money/201...zes_quant.html

i get mine with 2 milks and no sugars. It doesn't taste like pure sugar to me. PROBLEM SOLVED.