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-   Vancouver Off-Topic / Current Events (https://www.revscene.net/forums/vancouver-off-topic-current-events_50/)
-   -   New Starbucks Logo (https://www.revscene.net/forums/634432-new-starbucks-logo.html)

goo3 01-07-2011 12:00 AM
Quote:
Originally Posted by StylinRed (Post 7254197)
If they were going to Save money like some suggested they'd be better off just printing a smaller logo on the cup instead (it would probably look better and more modern too)
They never shrink the cup.. they just charge more. :fullofwin:

BTW, Americano Misto with free syrup comes to about $2.60 after tax if you use an SB Card. There's ways to get your money's worth there.

LsquareD 01-07-2011 12:48 AM
Quote:
Originally Posted by TOS'd (Post 7253372)
anyone else keep seeing the siren spreading her legs open?
she spreading them meat flaps :fullofwin:

AccordCouped 01-07-2011 12:58 AM
its giving me some hippie vibe.. dont know if i like it

TOS'd 01-07-2011 12:59 AM
Quote:
Originally Posted by LsquareD (Post 7254824)
she spreading them meat flaps :fullofwin:
i forever now cannot unsee this image anymore D:

LiquidTurbo 01-07-2011 04:49 AM
Quote:
Originally Posted by jeedee (Post 7254628)
Still don't get how the hell that logo has to do with coffee..
Err. Many logos don't have anything to do with their product.:failed:

Harvey Specter 01-07-2011 04:58 AM
New Starbucks logo isn't as bad as the new Gap logo which was pulled and replaced with the old one when people started going ape shit on it.

http://s-ak.buzzfed.com/static/image...6384659-16.jpg

Gridlock 01-07-2011 08:20 AM
Quote:
Originally Posted by Jah Gekko (Post 7254945)
New Starbucks logo isn't as bad as the new Gap logo which was pulled and replaced with the old one when people started going ape shit on it.

http://s-ak.buzzfed.com/static/image...6384659-16.jpg
The Gap fiasco was a design atrocity. Switching from serif to sans-serif cheapened the whole thing. The stock font combined with the stupid box makes it look like clip art.

A logo change can be a good thing. Expensive to roll out across a chain, but the amount of PR you can get is high. We're all talking about Starbuck's right now.

jmvdesign 01-07-2011 10:23 AM
Quote:
Originally Posted by Gridlock (Post 7255031)
The Gap fiasco was a design atrocity. Switching from serif to sans-serif cheapened the whole thing. The stock font combined with the stupid box makes it look like clip art.

A logo change can be a good thing. Expensive to roll out across a chain, but the amount of PR you can get is high. We're all talking about Starbuck's right now.
A majority of company logotypes/fonts are being phased out to accommodate the digital age. They want their logotypes/fonts on their marketing material to be in sync with the common web font Verdana on their websites so everything remains consistent.

See IKEA's strategy of phasing out their original IKEA Sans/Futura font to Verdana:

http://www.nowpublic.com/style/ikea-...hanged-and-why

Gap's attempt to modernize their logo was a disaster. They should have kept it simple keeping iconic blue box and just switched the serif types to a sans-serif Verdana like font instead of introducing a whole new visual that was too drastic.

AzNightmare 01-07-2011 10:54 AM
I still don't get the whole idea of why people are making such a big deal about
logo changes for well established brands.

There's a huge fanbase, and it's not like people (should) buy stuff just because of a logo.

If you're a new company, then maybe the logo needs to be good to attract people.

I can understand the Tropicana juice box, but that's not a logo anyway.

drunkrussian 01-07-2011 10:56 AM
Quote:
Originally Posted by RRxtar (Post 7254703)
i couldn't put my finger on what was wrong with it until i read that article and it hit the nail on the head.

i actually did the same thing at the store one time. i was looking for orange juice, probably tropicana, and didnt see it until i did a second look. then when i did see the tropicana it looked like they had cheapened it, not just the container, but the juice itself due to the new container.

http://i.bnet.com/blogs/mslk_tropicana_redesign.jpg
the old logo jumps out as being juicy and thirst quenching and refreshing. the new one makes it look dull and boring and generic.
ah ok, with the comparison of the old carton, it's quite clear now what this is all about lol...looks like generic supermarket brand now haha

OTG-ZR2 01-08-2011 01:38 PM
I think starbucks figured out there label can be modified

http://25.media.tumblr.com/tumblr_lb...nb21o1_500.jpg

-EuroRSN- 01-08-2011 02:25 PM
Missing a POT LEAF

The_AK 01-09-2011 02:52 PM
heres a cool article from adage about it

http://adage.com/smallagency/post?article_id=148060


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