Apple's formula is usually something like this:

Awesome new phone comes out (woo wow cool)
Old phone drops a level (meh)
Legacy phone sticks around for some reason (for grandpa or 15 year old billy's first phone)

The 5C is set up to slot right in the middle of the pack. If they followed tradition, the last model 5 would be in the middle slot. Instead they came up with a colorful phone to replace the 5 to slide in the middle.

If any phone is for mid-entry it would be the outdated 4S which they still sell for $450.

Since everything was leaked except the price, all tech blogs have been over analyzing the models for the past few weeks calling on the 5C to be Apple's answer to the many android devices on the market. If the 5C was to fight the B-level android phones, this would be an epic fail.

how long till news of iphone 5s robbing and the guy got his finger chopped off?

Craigslist + Surrey :fuckthatshit:

**** IPHONE 5S WHITE + COMES WITH ALL NEW ACCESSORIES + BOX ****

THRO IN A CASE
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Anyone else think the 5c Cases are utter terrible? WTF were they thinking?

http://img.gawkerassets.com/img/18zq.../ku-bigpic.jpg

First thing I thought of:

http://a5.mzstatic.com/us/r30/Purple...en568x568.jpeghttp://a2.mzstatic.com/us/r30/Purple...en568x568.jpeg

The iPhone use to have the "wow" factor, now it's whatever. Shame really because iPhone was the pioneer on so many technological fronts when Steve Jobs was alive.

As mentioned by others, Apple's strategy with the iPhone 5C is brilliant. Specs are exactly the same as the old 5 and is selling for what the old 5 would've sold for when the 5S released.

Essentially, Apple gets to market an old product as a new product, WITH larger profit margins than the old due to a cheaper to manufacture plastic casing AND no sales interference with the release of the new 5S since they'll cater to different markets. Fucking business genius.

Yup, usually they offer the old model for "$99" (bka $550), but this time they are giving you one that is much (MUCH) cheaper to manufacture for the same price, copying Nokia's design, and calling it 'innovative'

I'm not as optimistic as you are. I don't think many would fall for the 5C. Simply put, the device is only $100 cheaper than the 5S on contract, and you're getting a better phone and don't need sport the 5C, looking like a second-class citizen. Most people don't buy the iPhone at MSRP anyway, so the difference of the off-contract price is insignificant.

i think the phone industry as a whole has hit a bottleneck in terms of both software (usefull) and hardware.

what more can they do (innovation/wow factor wise) to current phones aside from wireless charging?

i consider the ip5s a let down, yet at the same time can't think of anything more i'd want aside from maybe wireless charging.

How about better battery life without sacrificing weight and size? These flagship phones aren't exactly battery-friendly. They should make these phones last as long as dummy phones could.

All good points. Fingerprint is just a replacement to a PIN code, but that's fine. It's not as useless as Siri, but it's not a crazy feature either.. just a nice useful improvement.

The processor is flat out incredible... I can't wait to see it benchmarked. However it is wasted on such a small screen.

The dual LED, with one cool one warm, should also significantly help photos look better.. not that any camera phone indoor pictures ever look very good to begin with, but should be a noticeable improvement.

As for the colour, it's pretty much there for one market, and one market only. (and those people will almost certainly be covering it up with knockoff Angry Birds covers :lawl: )

Garbage batteries...invest in battery technology god dammit...it's 2013 and battery life is no better than phones 10 years ago.

Mind you these phones are more demanding...still no excuse why I have to charge my phone 3 times a day....seems like it's constantly being hooked into a charger all effing day.

Yes, before producing hundreds of millions of these devices, no one checked/calculated the reliability of these mass-produced sensors.

Give me a break.

Totally... That is definitely something that an experienced technology company with YEARS of cellular mobile technology, like Motorola, would NOT overlook...

- ATRIX - Fingerprint Smart Sensor not working - Motorola Support

Fingerprint reader problem

Motorola Atrix 4g - Problem with Finger Print - xda-developers

I am surprised when people don't trust engineering and engineers, especially on a company of this magnitude.

The number of design reviews and revisions R&D, testing, scrutiny, torture testing. These things aren't produced without massive amounts of thought and engineering.

You're holding it wrong.

To put up with the more demanding phones, they HAVE improved on battery technology. My SE T610 from 10 years ago had a tiny 770 mAh battery. Many flagship these days have a 2000+ mAh battery in it. It is possible to make a phone that last for weeks on a single charge. It just wouldn't have any other marketable features. Especially in such a fierce marketplace.

I'd love to believe that.. but 75% of the iPhone 4 owners I know have broken Home buttons. And that button was nowhere near as complex as the new one.

If they can't get a piece of plastic right, they don't exactly deserve the confidence of getting their fingerprint reader home button right.

I had the iPhone4 for 2 years and the never had an issue with the home button. I was kind of a heavy user too.

The 4 is 3 years old now. The average user wakes their phone dozens of times a day. Let's say twice per hour. 32 times a day.

35,000 clicks later...

Tried to think of the people I know that still have the 4... I bet if you the real number is probably like 10% have broken home buttons, the majority are probably from moisture, dropping, dirt/grime (like a dirty keyboard button).

I'm more interested in what happens if a 5S user wants to unlock their phone when the scanner breaks.. :D

I have seen half a dozen articles today on various tech sites saying basically the same thing (some even claiming the A7 is nothing more than marketing and being 64 bit will give no advantages to the user at all). Now I know who to ignore for tech news. There are a lot of benefits to having a 64 bit processor, and only one of them is being able to address over 4GB of memory.

I wonder if any of these writers has ever seen a Sun or SGI workstation with a true 64 bit processor (not one of those 32/64 bit hybrids) running on 256, 64 or even 16MB of RAM? Perhaps they should go back in time and tell everyone using them how useless their systems are since they can't access 4GB of RAM.


The bottom line is the A7 is 2X as fast (CPU/GPU) as the A6 while still fitting in the same space and giving the same battery life. That's quite the accomplishment. The fact Apple custom designed this chip (instead of using a reference ARM design like most others do) is even more impressive. Looks like those PA Semi and Intrinsity acquisitions are really paying off.

Explain like I'm 5, what is the benefit of a 64bit processor pertaining to a phone?

Irregardless of specs, how does 64bit 5S benefit the end user more than the 32bit 5?

I have not read any article that explains this yet.

I've owned 9 iPhones (between my wife and I) and the home button went on 2 of them (coincidentally the ones the kids used the most).

Not sure if serious. You'd use a PIN in that case (or when wearing gloves or a Band-Aid).

literally Crocs for iphones